Jungheinrich PROFISHOP
How search engine optimized and targeted guidebook content can improve important SEO KPIs
In its online store, Jungheinrich PROFISHOP offers industrial trucks and products for professional business equipment for warehousing, logistics, industrial and trade operations.
The company, headquartered in Hamburg, Germany, wanted to provide useful information about the products offered in the store and inform about current topics in the fields of trade, logistics and warehousing by creating a comprehensive guide.
Together with the customer, we developed a comprehensive SEO content strategy. As part of this, we continuously create multi-value guide and blog texts in several languages, which have led to 107% more impressions, 109% more clicks and a 94% increase in organic traffic since going live in May 2020 (as of December 2022).
Client
Jungheinrich PROFISHOP
Industry
Operating equipment
Website
https://www.jh-profishop.de/
Services
-
Content strategy consulting
-
Development of various content formats
-
Localization of texts for more than 10 countries
The challenge
The products in the Jungheinrich PROFISHOP online store are designed for professional use and mostly require a significant amount of consultation. The guide texts should therefore provide the necessary professional foundation and add value relevant to the expert target group to establish Jungheinrich PROFISHOP as a trusted specialist. At the same time, the texts should be suitable for creating a meaningful connection to the online store.
Die Herausforderung
Die Produkte im Onlineshop von Jungheinrich PROFISHOP sind für die professionelle Nutzung ausgelegt und überwiegend sehr beratungsintensiv. Die Ratgebertexte sollten deshalb über die notwendige fachliche Fundiertheit und Mehrwertigkeit verfügen, um der fachkundigen Zielgruppe gerecht zu werden und Jungheinrich PROFISHOP als Spezialisten zu etablieren. Gleichzeitig sollten die Texte geeignet sein, eine sinnvolle Verbindung zum Onlineshop herzustellen.
The solution
-
Development of a content strategy
-
Development and creation of a guide with product- and industry-relevant info texts for more than 10 European countries
-
Continuous maintenance and post-optimization of content to provide up-to-date and relevant search results
-
Development of innovative content formats
The implementation
The results
+107%
+109%
+94%
+241%
+226%
This is what Jungheinrich PROFISHOP says about working with us
-
Julia Sertel
SEO & Content Marketing Teamlead, Jungheinrich PROFISHOP„Expert knowledge, commitment and creative in-house developments: With the help of these building blocks, together with Claneo, we were able to create precisely tailored content for every informational search query related to our product range. With this content, we have not only created an added-value content hub, but also a sustainably successful digital guide for our users.“