SOLARWATT
The challenge
Solar energy and how it can be used with photovoltaic systems are complex topics that are not always straightforward to people outside the field. Therefore, the biggest challenge in this project was and still is to present complicated topics in comprehensible texts so that B2C clients also understand how photovoltaics works. Moreover, to convince them why a PV system is not only a sensible investment but also a good solution for generating electricity in one’s own home or in a rented apartment.
The goals of the copywriting were to increase traffic to the website, generate leads for SOLARWATT and gain more visibility for the topics related to solar energy and photovoltaics. And of course: to convince more people of the many advantages of having their own PV system with electricity storage and a wallbox thereby contributing to the expansion of renewable energies.
Die Herausforderung
Solar energy and how it can be used with photovoltaic systems are complex topics that are not always straightforward to people outside the field. Therefore, the biggest challenge in this project was and still is to present complicated topics in comprehensible texts so that B2C clients also understand how photovoltaics works. Moreover, to convince them why a PV system is not only a sensible investment but also a good solution for generating electricity in one’s own home or in a rented apartment.
The goals of the copywriting were to increase traffic to the website, generate leads for SOLARWATT and gain more visibility for the topics related to solar energy and photovoltaics. And of course: to convince more people of the many advantages of having their own PV system with electricity storage and a wallbox thereby contributing to the expansion of renewable energies.
The solution
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Development of a content strategy
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Launch of the solarenergie.de guidebook covering a broad range of topics
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Creation of new texts and optimization of existing topics
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Mutual linking of the two domains solarwatt.de and solarenergie.de
The implementation
No sooner said than done. The idea was implemented on two different websites: solarwatt.de and solarenergie.de. For the company website solarwatt.de, we created search engine optimized, user-friendly texts for relevant keywords that are close to SOLARWATT GmbH’s products and services, offering advice on and purchase of photovoltaic systems and complete packages. General advisors around topics such as “electricity costs lower” or “Smart Home” make the 360-degree offer complete.
In addition, the solarenergie.de advice portal was launched, providing broader coverage of topics. With the creation of new advice and information texts and the linking of both domains to each other, the solarwatt.de and solarenergie.de websites have thus become a comprehensive guide and service provider: informative, interesting, and solution oriented.
The results
Through extensive content creation for both websites, we achieved higher visibility for topics related to solar energy.
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Meanwhile, the domain solarenergie.de is even more visible in Google search results than solarwatt.de
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The solarenergie.de advice portal has had more than 2.7 million visitors in the last two years (as of April 2023).
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In the last two years, the traffic value that would otherwise be purchased through Google Ads has increased to over 2 million euros.
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Between 2021 and 2023, the rankings for solarenergie.de improved steadily due to regular uploads of informative advice texts.
This is what SOLARWATT says about working with us
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Jörg Erdmann
“In Claneo, we found a reliable partner who not only helped us strategically with the planning of a content portal, but also made a significant contribution to the operational implementation of the portal. Claneo’s editors perfectly complemented our in-house capabilities.”
Über SOLARWATT
Founded in 1993, SOLARWATT GmbH has decades of expertise in the market. Its goal: to couple photovoltaics with mobility and heat, thus creating a holistic system as a sector coupler that enables homeowners to reduce their costs and CO2 emissions by up to 80 percent.
One in five photovoltaic systems on German private homes now comes from SOLARWATT, making the company a pioneer in the industry. And this is by no means the end of their story – with locations worldwide, SOLARWATT is continuing to expand this position in order to install photovoltaic systems as comprehensively as possible. To this end, the company offers complete systems consisting of solar modules, battery storage, energy manager and wallboxes, as well as a comprehensive planning and installation service.
Content Marketing
Digital PR
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