HelloFresh: XMAS-Edition
How a survey can achieve over 250 media mentions
The Solution
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Development of a Digital PR campaign including landing page and seeding
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Selection of a representative survey as a suitable data source
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Addressing old traditions combined with new trends like veganism
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Tackling the much-discussed topic of price increases
The Implementation
As we were already close to Christmas at the time of implementation, and HelloFresh is naturally involved in the cosmos of food consumption and preparation, addressing Christmas dinner was an obvious choice. What is served on festively decorated tables has already been asked and published annually by other sources. Therefore, new perspectives had to be created that capture the zeitgeist and stand out from other data. A representative survey always provides a good foundation for this. It can create completely new, unique data. Some of the trend topics of 2023 could quickly be identified through daily media observation: money and vegetarianism. These topics, refined with new trends around meal planning for the contemplative holiday, subsequently struck a chord and convinced many media professionals. While choosing a survey as the content of a Digital PR campaign poses special demands in its conception, it also offers special opportunities compared to manual data evaluations and comparisons.
Landing page of the digital PR campaign
The campaign is known from
About HelloFresh
HelloFresh is the world’s leading provider of meal kits. The company’s goal is to find new solutions for how people can eat easily and healthily. Care is also taken to ensure that customers save money with every meal while receiving high-quality food. This way, everyone can enjoy balanced and delicious dishes while reducing food waste at the same time.
Content Marketing
We design comprehensive content marketing campaigns and develop sophisticated seeding strategies with maximum effectiveness. Our focus is on marketing informative content rather than simply advertising services or products. You can completely rely on our expertise when it comes to implementing valuable content marketing campaigns on your website.
Digital PR
We provide comprehensive support in developing successful digital PR strategies. From the initial brainstorming and idea generation to content creation, including visual and technical preparation and implementation, all the way to precise seeding: You benefit from our expertise gained from numerous successful projects.
