Your agency for
Content Marketing
In close collaboration with you, we conceptualize comprehensive content marketing campaigns and develop mature seeding strategies with the highest efficacy. Our focus is on marketing informative content rather than merely promoting services or products. You can fully rely on our expertise when implementing value-added content marketing campaigns on your website.
Request free of charge & without obligation
Our content marketing services
As a digital content marketing agency, we support you holistically in the development of successful content marketing strategies. Since our foundation in 2017, we have already implemented more than 50 projects and supported customers such as Henkel, Coop, HelloFresh and Viessmann on their way to visible and sustainable success. Our experts in the areas of SEO, content, digital PR, and marketing efficiency will develop customized concepts in individual consultation with you and will be happy to advise you on selected topics related to content marketing.
With our wide-ranging expertise in the field of content, we support you holistically in the creation and optimization of your content. We work with you to develop a suitable strategy and ensure that your content reaches your target audience – in more than 10 languages.
We develop a content hub based on the content strategy that was discussed with you. The content hub represents a collection point for all content that addresses the problems, wishes, and needs of your customers and takes the form of a magazine, an advice portal, a blog, or similar. Our goal is to use this content to steadily increase traffic and position your brand as an expert among customers and consumers.
As a combination of different areas of expertise and overlapping elements within content marketing, classic PR work and search engine optimization, digital PR is the modern tool for the targeted development and distribution of your content on the Internet. Our international team of marketing and SEO experts ensures that your stories are heard by means of a good PR strategy.
Your benefits with Claneo as a content marketing partner
We can lead your project to success with our international team of marketing and SEO experts. With many years of experience in supporting global brands and corporations under our belts, we know which factors have an influence on getting your project talked about and can support you in all content marketing measures.
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Development and conception of successful content marketing campaigns
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Workshops on relevant sub-aspects of content marketing
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Creation of appealing visual media
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Content and technical implementation and development
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Targeted distribution of your content (seeding)
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Ongoing consulting and KPI reporting
The quality of our work is certified
We attach great importance to the quality of our work and invest specifically in the further training of our employees. For this reason, we regularly have our services and expertise audited by independent institutions such as the German Association for the Digital Economy (BVDW).
Clients
who grow with us
Due to the combination of competence, speed, and flexibility in our daily cooperation, we are a valued partner of renowned corporations as well as numerous SMEs and start-ups.
Success stories of our clients
Pattex Germany
Would you like to know how a holistic content marketing strategy combined with SEO has significantly increased traffic to a brand website? Then be sure to take a look at our case study on the Henkel brand Pattex.
Bosch All About DIY
How can a traditional company with a well-thought-out informational SEO content strategy improve its organic Google ranking? By answering the questions of its users.
This is what our clients
say about working with us
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Sabrina Hummel
UX & Frontend Solution, Coop Gruppe“Claneo supports us in all operational topics around SEO and is also a valuable discussion partner in strategic consulting. Working with the competent team is fun, and we achieve very good results on various platforms.”
This is how we work with you
01 – Target definition & analysis
02 – Conception
Once the goals have been set, we start by conceptualizing exciting content formats that fit your target group and the media that could report on them. To do this, we use various brainstorming and evaluation techniques based on experience from Claneo’s numerous successful projects.
03 – Production
After we have mutually agreed on an idea, we start the research or data collection. For this, we use only proven market research methods and sources to deliver the best possible data quality. With experienced in-house experts, we design meaningful digital content both in visual and text formats and then take care of the technical implementation of the landing page ourselves, or in consultation with your experts.
04 – Distribution
Distribution, also called seeding, determines the success of content marketing campaigns. For the best possible results, we work with professional structures and tools to give our project the media attention it deserves. Of course, we keep you regularly updated on all developments.
05 – Success measurement and controlling
The final step is to measure successes and results: How well did the content marketing measures work?
Frequently asked questions
With content marketing measures, companies can pursue three goals when it comes to content creation:
- Creating content that conveys useful and inspiring knowledge and information.
- Creating content that is entertaining.
- Creating content that is advisory and promotes sales.
We measure and evaluate the success of content marketing measures using proven metrics such as reach (social signals and off-page signals), organic rankings, and user engagement.
We can also help you here
Offpage SEO
As a digital search marketing agency, we provide you with individual and targeted support in all core areas of offpage SEO. Our international team of experts develops sustainable strategies in close consultation with you and has already helped customers, such as Henkel, Coop, HelloFresh, and Viessmann achieve visible and long-term success.
SEO
We support you holistically in the alignment of your SEO strategy. To this end, we work with you to develop customized concepts for long-term success and support you in all relevant areas related to SEO. In addition, we advise you not only on all current, but also on the future issues around organic search.